What is Twitter? (We asked the blogo/twittersphere)
Why use Twitter?
The Twittersphere can be a whole new audience, some of whom might even buy things from you. Tell people what you’re up to, and use tools like Twitterfeed to automatically repost your blog or news feed to Twitter, broadening your reach. Some people don’t like this though.
Twitter allows for dialogue — it’s a conversational medium at its heart. And because people can Twitter from the web and from their mobiles, anyone can join in a conversation wherever they are, instantly.
Use Twitter Tracking or tools like Tweetscan or Summize to monitor mentions of your brand/product names. Use it as an informal research tool, a customer service channel, and make people happy (via Jackie Huba).
Example: Southwest Airlines found David Armano’s tweet about his experience with their check-in machines and were able to respond.